To ensure the University has a consistent, high quality visual identity and to ensure University publications comply with Monash Brand Guidelines. Also to ensure that authors are aware of and comply with the requirements of external authorities such as the Education Services for Overseas Students Act and the Victorian Fair Trading Act.
In 2002-03 Monash developed comprehensive visual Brand Guidelines to coordinate a uniform approach to the use of the Monash logo and the look and feel of Monash signage, publications and other marketing materials. This style guide is necessarily a living document, and is updated on an ongoing basis to meet the University’s goal of having a high quality, consistent visual presence that is differentiated from other organizations and compatible with current trends and requirements.
In a broader sense the University wants to protect its reputation, which is integral to its Brand, by ensuring there is no damage to its reputation through any misleading or deceptive advertising or marketing via its publications.
The ESOS Act 2000, the National Code of Practice, the ESOS Regulations 2001 and the student related provisions of the Migration Act 1958 are directed towards protecting the interests of the international education sector in Australia.
The Act, regulations and code, in specifying the registration requirements and obligations of higher education providers in Australia, are designed to ensure students receive the tuition and education for which they have paid.