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Monash University Policy Bank

Potential Donor Management Policy

Purpose

The potential donor management policy will create an organised approach to fundraising that recognises donor interests while securing the overall priority interests of the University.

Scope

• All campuses
• All faculties and divisions
• All gifts

Policy Statement

In Australia Monash University is endorsed by the Australian Tax Office (ATO) as a Deductible Gift Recipient (DGR), and as such gifts of $2.00 AUD or more by Australian taxpayers are generally tax deductible. Monash University can receive philanthropic gifts as cash, property, shares, goods in kind and bequests.  

To realise the full potential of a fundraising campaign for the University, a shared approach to the management of potential donors is necessary To attract the highest-level gifts for the most urgent priorities, potential donor identification, cultivation, qualification, enlistment, solicitation and stewardship activities must be well planned and coordinated. This will serve the interests of both donors and the University.  

Careful management of potential donors increases the potential of monitoring donor interests in the most appropriate manner.  The objectives to be achieved through implementation of the policy are to build lasting relationships with potential donors, to encourage repeat donations, to ensure that potential donors receive well-planned solicitations which maximise their gifts and to maintain a collaborative, informed, professional fundraising process.  

University fundraising staff will follow standard practices for engagement with potential donors. Donor interactions will be recorded in the University's official fundraising database.

Supporting procedures

Potential Donor Management Procedures

Supporting guidelines

Responsibility for implementation

Vice-President (Advancement)

Status

New

Key Stakeholders

Vice-President (Advancement)
Pro-Vice Chancellor and President Monash South Africa
Pro-Vice Chancellor and President Sunway Campus Malaysia
Director, Advancement Services
Director, Alumni Relations
Deans

Approval body

Name: Vice-President (Advancement)
Meeting: n/a
Date: 26-May-2011
Agenda item: n/a

Endorsement body

Name: Director, Advancement Services
Meeting: n/a
Date: 26-May-2011
Agenda item: n/a

Definitions

Philanthropic Gift: any transfer of money or property to the University made voluntarily by way of benefaction where no material benefit is received by the donor. The money or property must be owned in full by the University once received. Grants received by the University may be considered gifts if they comply with this definition. Because Monash University is an endorsed Deductible Gift Recipient in Australia, most gifts made to the University of $2 or more are allowable deductions for income tax payers in Australia. Reference should be made to the Australian Taxation Office for further details. Gift or donation’ means a gift or donation made to the University, not gifts offered to individual Monash University staff.

Potential donor: a potential donor who would be able to make a significant gift to the University, usually of greater than AUD$10,000 or AUD$2,000 per year over five years.

Major gift potential donor management: the process of assigning major gift potential donors to appropriate philanthropic relationship management staff.

Related legislation

University Statute 11.1.1 Monash University Statutes and Regulations
University Statute 11.1.1 
University Council Regulations - Administration of Trust and Other Property Regulations 

Australian Legislation
Fundraising Act (Vic) 1998 
Fundraising Regulations 2009 (VIC) 
Income Tax Assessment Act 1997 Australia (subdivisions 30-A and 30-BA (sub Division 2.1.1 and subdivision 50-5 Item 1.1 Subdivision 50B.) 
Information Privacy Act 2000 (VIC) (Schedule 1) 
Tobacco Act 1987 No 81 (VIC) Section 9 (1) & (2) 

Malaysian Legislation
Income Tax Act 1967  

South African Legislation
Income Tax Act 58 of 1962 Section 18A 
National Heritage Resources Act (No. 25 of 1999) 
Non-Profit Organisations Act 71 of 1997

Related policies

University Privacy Policy 
University Ethics Statement 
Fundraising Policy 
Gift Acceptance Policy 
Physical Entity Naming Policy

Related documents

Advancement website 
Australian Taxation Office Goods and Services Tax Ruling GSTR 2000/11 (Sections 57 - 61) 
Universities Australia Code of Practice for Australian University Philanthropy

Date Effective

16-May-2011

Review Date

16-May-2014

Owner

Director, Advancement Services

Author

Gifts Management Officer

Content Enquiries

 advancement-policies@monash.edu

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